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Polaroids Of Androids

Record Reviews

4.1

The Futureheads
This Is Not The World

Back in 2004 when The Futureheads released their self-titled, semi-Gang Of Four produced, debut record it was a different time. Franz Ferdinand, Maximo Park and a brazzzillion other Brit-pop re-inventors were playing a dominant role in the pop-rock genre and record companies were falling over themselves to sign any band that produced a similar catchy style. Two years later, when The Futureheads released News and Tributes, a recycled, weaker version of their debut, the game had changed and people had grown tired of the catchy stylish geezer rock genre. They failed to re-invent, move their style forward and thus the result was a piss-weak, half-assed offering to an audience that was no longer lapping up the sound. They were dropped from their label as a result and now, another two years on, release their third album, on their own Nul Records.

Although This Is Not The World contains a lot more hunger and passion than News and Tributes, it still sounds a lot like it's a single idea reformatted 12 times. The band, now free from record label restrictions, have shown a slightly harder edge and definitely lean a lot more towards the light-punk half of their sound, however, the most annoying thing about this album is that the group seem to be holding back.

This apprehension and uncertainty is frustrating, mainly because it's so clear what the group could have done to make this record more enjoyable. If only they had started a few less songs with the same burst of guitar 'energy', thrown a few more spanners in a few more works and made the track Sale Of The Century about Tony Barber, the album would surely have sounded a lot less like it was bogged down in it's own set of pointless, strict rules.

The Futureheads are currently focused on creating neatly packaged pop numbers aimed at the charts instead of their audience and thus this record ends up sounding a lot more like product, than art. This Is Not The World is a disappointing record from a band capable of a lot more.

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The Futureheads

 

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Comments

quack

their first album was easily one of the better ones in that post-strokes movement. second album was painful to listen to, sounds like they fell in the same trap here - trying to write catchy songs but absolutely zero anything else.

1 decade ago

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